MEDIA KIT
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2027 REALTORS® Trade Expo
Sponsorship Opportunities
May 24-25, 2027 | Walter E. Washington Convention Center
Signage and Branding Opportunities
DIGITAL BRANDING - Pricing Varies
Digital branding is the high impact answer to get your message out and draw attendees.
Please contact narsales@wearemci.com to discuss digital branding options.
Investment varies based on opportunity.
MARRIOTT BRANDING - Pricing Varies
Showcase your brand throughout the headquarter hotel with these different options.
Please contact narsales@wearemci.com to discuss Marriott branding options.
Investment varies based on opportunity.
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3-CUBE DISPLAY - $4,500
These stacked cubes are a great alternative to flat, one-side standing sign boards.
Sponsorship includes: 36"x 36" x 36" cubes stacked 3 high, placed within high-traffic areas throughout the Convention Center.
Graphics to be provided by sponsor and are subject to NAR approval.
Price includes production, installation and dismantle.
AISLE SIGNAGE - $10,000
Maximize your visibility with your company graphic on all of the hanging aisle signs throughout the Convention Center.
Sponsorship includes: Your company graphics on all hanging aisle signs in the expo hall.
Graphics to be provided by sponsor and are subject to NAR approval.
Price includes production, installation and dismantle.
HANGING BANNERS - Pricing Varies
Located throughout the Convention Center public areas, these banners provide your company with multiple brand exposures.
Graphics to be provided by sponsor and are subject to NAR approval.
Price includes production, installation and dismantle.
CARPET DECALS SPONSORSHIP - $4,000 each
Use these 'can’t miss' decals as an opportunity to drive more traffic to your company booth.
Sponsorship Includes: 10’x10’ rubber back carpet clings to be placed in high-traffic areas throughout the convention center.
Graphics to be provided by sponsor and are subject to NAR approval.
Price includes production, installation and dismantle.
BALLROOM COLUMNS - Pricing Varies
High Impact - Low Investment
Sponsorship Includes: Your message in various locations and sizes located throughout the convention center public areas.
Graphics to be provided by sponsor and are subject to NAR approval.
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ESCALATOR BRANDING - Pricing Varies
Branding escalators create a stunning visual and provides you with a captive audience to share your message as attendees move between sessions, special events and the expo floor.
Graphics to be provided by sponsor and are subject to NAR approval.
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SMART AD KIOSK - $14,000
This 8'6" rotating tower maximizes impact by allowing viewers to see up to 4 different graphics, one on each side of the rectangular kiosk.
Smart Ad kiosk features a white laminate finish; 4 backlit, customized graphics measuring 42" W x 68" H, each, internally lit with LED strip lights and rotates on 62" diameter base.
Graphics to be provided by sponsor and are subject to NAR approval.
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STANDING SIGN BOARD - $2,250
(LIMITED TO 3 PER COMPANY)
3’ wide x 8’ high, double-sided standing signs will be placed by show management throughout the meeting and event space. These signs are perfect for displaying multiple images and detailed text.
Graphics to be provided by sponsor and are subject to NAR approval.
Price includes production, installation and dismantle.
Marketing & Promotion Opportunities
CASH IN & WIN SIGNATURE SPONSOR - $2,000
Increase your booth traffic by participating in this proven booth draw! Attendees will visit your booth to receive a stamp on their game card for a chance to win $500 in cash daily.
CASH IN & WIN TITLE SPONSOR - $7,000
Be the Title sponsor and have the official daily drawings take place from your booth!
Title Sponsorship Includes:-
Company name, logo and booth number on the front of the official REALTORS® Cash-In & Win game card
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Company name, logo and booth number on all on-site Cash In & Win signage—which includes signs at each entrance, along with a 3’ wide x 8’ high standing sign placed in a high-traffic area.
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To participate in Cash In & Win drawings, attendees must visit your booth to turn in their completed game card.
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Daily drawings will take place from your booth.
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Company name, logo and booth number on REALTORS® Legislative Meetings & Trade Expo web site promoting the Cash In & Win program.
Opportunity for Sponsor to supplement the Cash In & Win drawing—any supplemental prize is subject to NAR approval.
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BRANDED CHARGING KIOSK - $5,000
Get noticed and provide a desired service to attendees - sponsor a branded charging kiosk! Showcase your brand on the large digital screen. Additional branding opportunities include a custom branded wrap (additional $390) and custom branded chargers (additional $250).
HOTEL KEYCARDS - $15,000
Open the door to new customers and sales with your company message on room keys distributed at select headquarter hotels. Attendees will remember you every time they use their room key.
Sponsor provides artwork; investment includes production & distribution.
LANYARDS - $17,500
Each registered attendee will receive a color lanyard, which will feature the sponsor’s graphicsGraphics to be provided by sponsor and are subject to NAR approval.
Investment includes production & distribution.
MOBILE APP ENHANCED LISTING - $650
Stand out from the crowd and have your company listing highlighted in the mobile app exhibitor list.
Enhanced listings include a banner at the top of your company listing and up to 3 featured products, in addition to your booth number, company description and logo.
PRE & POST SHOW MAILING LISTS - $700 PRE-SHOW, $800 POST-SHOW
Reach attendees before they arrive on the show floor and keep the conversation going afterwards!
Please Note:
Lists are available for one-time use only.
Lists include attendee name, title and mail data only; attendee email addresses and phone numbers are NOT included, per Association policy.
Events and Activations Opportunities
CIPS DESIGNEE CELEBRATION - $7,500 (2 available)
Monday, May 24, 2027
6:00pm - 8:00pm
Sponsorship Includes:-
Brief remarks (3-5 minutes) from the podium at the CIPS Designee Celebration
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Recognition of your sponsorship by the CIPS Advisory Chair at the CIPS Advisory Board Meeting
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Four (4) tickets to the CIPS Designee Celebration
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Your company brochure at the CIPS Designee Celebration (sponsor must provide brochures)
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Recognition of sponsorship in the CIPS Designee Celebration program
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Post-event mailing list of attendees from reception registration (terms and conditions apply)
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OPENING RECEPTION - $20,000
Monday, May 24, 2027
4:00 pm to 5:00 pm
The Opening Reception will take place on the exhibit floor on Monday, June 15, from 4:00 pm—5:00.
RLM GENERAL SESSION - $50,000
Monday, May 24, 2027
8:30 am - 9:30 am
SPONSORSHIP INCLUDES:
PRE-EVENT PROMOTION RECOGNITION:-
Pre-Show Registration List: Mailing list of pre-registered attendees for 2026 RLM.
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Attendee E-mail Communication: Sponsor will be recognized in all marketing communications where the Monday General Session is promoted.
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NAR RLM website: Sponsorship recognition on the NAR website wherever the Monday General Session is promoted.
ON-SITE PROMOTION:-
Videostitial: One 30-second video ad, provided by sponsor will play before the Monday General Session and sponsor’s logo will appear on event video screens before and after the Monday General Session.
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General Session Stage Time: Sponsor will receive up to 2 minutes to address the General Session audience.
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10x10 Carpet Decal: One carpet decal location, in a high traffic area of the Walter E. Washington Convention Center, the design details and specs will be sent in confirmation letter.
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Mobile App Recognition: Banner ad in event mobile app
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Cash in and Win inclusion
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Exclusive Digital Signage: Two LED video walls (10’ x 3’) above each entrance to the General Session.
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Standing Sign Boards: Two 8’ standing sign boards, designed by sponsor and located in high traffic areas
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10 VIP seats: Reserved seating for 10 total sponsor guests in the priority seating section at the front of the room.
POST-EVENT PROMOTION-
Post-Show Registration List: Final mailing list of pre-registered attendees for 2026 RLM.
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Closest to the Pin Golf Challenge - $20,000
Your name and logo will span this popular guest experience. Amateurs and pros alike will relish testing their drives for distance and accuracy, swinging real clubs. The virtual screen is a photo of a real golf course. You pick the course and the hole.
Contest Fun – Attendees test their golf skills including longest drive or closest to the pin. Each contestants name, company and score is recorded on a digital leader board for all to see and check through out the day. The top Golf Challenge performers received daily prizes.Booth Traffic - Golf Challenge will drive attendee foot traffic. A golf mobile scorecard will be given to every attendee and must be validated at your booth. The golf scorecard will include your company name, booth number and messaging.
Brand Immersion – Immerse your clients in your brand. Each prospect spends 15 minutes at this promotion. Your brand, your banner, scripted brand ambassadors and this engaging experience will envelope your clients. Your message will be heard and remembered.
Mobile, Digital Engagement & Lead Generation - Improve branding, sponsorship ROI and attendee foot traffic by 20% through on-brand mobile experiences and digital marketing. Your mobile website includes a fully branded mobile experience, including pre-event promotion and sign-ups, real-time on-site messaging, survey and lead capture, meeting requests, and corporate brand messaging—all designed to convert engagement into actionable leads.
Sales Data Capture – all guests must answer sales qualifying questions to participate and you'll receive a report after the event
Receive pre-show attendee mailing list - please note this list only contains mailing data. It does NOT include email addresses or phone numbers.
Receive recognition on the NAR RLM website, attendee communication, and on-site signage.
AI HEADSHOT LOUNGE - $15,000
Offer attendees a polished, professional headshot experience on site. The Headshot Lounge includes a professional photographer, studio lighting, backdrop, and full capture setup, with images emailed to each guest immediately after their session. Guests receive a private online gallery for six months, while you gain badge scanning, QR code lead capture with customizable fields, post-show insights on image views and downloads, and brand recognition across NAR RLM digital, attendee communications, and on-site signage.
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Provide professional headshots with images emailed to each recipient immediately upon having photos taken
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Private web gallery for each recipient for 6 months
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Photographer
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Camera, lighting and backdrop
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Headshot hardware and software with customizable email template
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Unique QR code for guests to scan – can customize information collected
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Online personal web galleries for 6 months
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Email list of guests who had photos taken with data of who viewed and downloaded their images
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Badge scanner included
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Receive pre-show attendee mailing list - please note this list only contains mailing data. It does NOT include email addresses or phone numbers
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Receive recognition on the NAR RLM website, attendee communication, and on-site signage
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EXPO THEATER DEMO - $1,500
NAR is offering 15-minute sales demonstration timeslots in the RLM Expo Theater, located on the Expo floor. The Expo Theater features a one-of-a-kind backdrop and stage where you can casually address attendees interested in your product or service. A laptop and digital monitor will be provided; just bring your thumb drive.
Secure Homeowner Referrals
Do you offer a service or product used by homeowners, either prior to or after their home purchase? A booth at the Legislative Meetings is a quick and economical way to secure the product recommendation of REALTORS® who can recommend your product/service to thousands of homeowners.
MCI USA REALTORS® Legislative Meetings
EXPO Management Contact Information
Email: narsales@wearemci.com
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Jeff Rhodes
410-584-1942
Chris Martin
410-584-1943
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