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MEDIA KIT

Email
Advertorials

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About Email Advertorials 

As an advertorial, these marketing emails are an opportunity for you to reach the REALTOR® Magazine audience as they prefer to be reached – via editorial (content marketing) related to your product or service. Our most impactful and effective messages are targeted directly to specific segments of NAR’s membership. Curated distribution lists include: 

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  • Association Executives

  • Brokers 

  • Commercial Members 

  • Residential Members
     

Additional filtering and targeting demographic criteria, such as education level, age, gender, estimated household income and more, can ensure that your message reaches your target audience. This is an exclusive opportunity with limited weekly or monthly availability. 

Rates & Specs

HELPFUL HINTS & COPY CONTENT RECOMMENDATIONS

  • Every email and its subject line should be targeted to a specific audience. Download the guidelines document to review a few popular list options (pg 9). 

  • Avoid using sensational words and marketing/sales language. 

  • Include an image of the person using the product. The image should be related to or representational of the story. 

  • The Subject Line should be positive, compelling and not sensational or click-bait. Consider using the subject or preheader text to promote an offer. 

  • CTA button to be included following first paragraph, before the scroll. Consider text like “read more” or “shop now”. Avoid “click here”. 

  • Emails are presented as 650 px wide on desktop and an average of 375 px wide on mobile. 

DEADLINES & PROOFING

  • Materials are due at least three weeks prior to email send date 

  • Necessary alterations are the responsibility of and at the expense of the advertiser 

  • Materials that do not meet stated advertising specifications will be rejected 

  • Once the advertiser-provided assets are approved by NAR, a proof from NAR’s email system will be sent to advertiser for approval 

  • A delay in materials or advertiser approval could jeopardize the send date and result in not running at all; or pushing out several months due to the popularity of this targeted email opportunity 

MATERIALS REQUIREMENTS FOR ADVERTISERS

Content Should: 

  • Identify the specific business problem you are solving and ensure that the solution and story you are conveying provides value-add content to the reader. Provide thought leadership via an editorial piece covering an industry or market problem and discussing how the product can solve the problem or meet the challenge. A strong thought leadership piece will include quotes or examples from one or more sources with success stories. 

  • Offer an editorialized perspective on how your product or service effectively solves this problem for the reader/user. This is best achieved through telling the story of an actual product user. Utilize a source, a person who is using the product, who can be quoted/cited in some way. This should be a real-life person speaking to their experience and how they’ve applied this product to accomplish a goal or solve a problem in their business. Note these should not be traditional marketing testimonial quotes but true, longer-form success stories. 

TECHNICAL SPECIFICATIONS

  • Subject Line (30-50 characters/4-7 words) 

  • Preheader Text (30-60 characters) 

  • Headline (30-50 characters) 

  • Call to Action (CTA) Button Text (2-3 words) and HEX Code Color (ex. #FF5733) 

  • Body Copy (200-300 words for long form and 50-75 words for short form) 

  • Company Mailing Address & Social Media Links 

  • List Distribution details (if not already provided) 

  • Logo Image (400×200 px minimum) 

  • Hero Images (1300×630 px minimum; full email width) 

  • If your image includes copy, we recommend also providing the mobile friendly version at 750×400 px 

Submission Guidelines

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