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MEDIA KIT

Edge Up eNewsletter 

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About Edge Up eNewsletter

Edge Up delivers the member benefits and personalized news you need to keep your real estate business ahead of the competition. For Residential, Commercial, Brokers, and AEs, customized for you.  
 

  • Features general news, information, and updates from NAR 

  • Delivered each Thursday; adjusted for federal holidays (delivery dates are approximate) 

  • Distribution to over 1 million subscribers 

  • Low unsubscribe rate: 0.02% 

  • Open rate average: 22% 

  • Clickthrough rate: 8.4% 

  • Video Ad: 290K-369K views, 330-1,880 Clickthroughs^ 

  • Video breakdown by device^: 33% Mobile, 47% Webmail, 19% Desktop  

  • One text and three rectangle ad positions available 

    ^May-Sep. 2023 AVG 

Weekly Frequency 

2,291,206

Subscribers 

1,000,000

Open Rate

51.5%

Rates & Specs

Submission Guidelines

ONLINE ADVERTISING GUIDELINES

  • Image types: JPG, PNG, GIF (GIF won’t show up in all email clients); 

  • Animation time: 8 seconds suggested, 3 loop maximum. 

  • File size should be high resolution – recommended image size is 600×500 pixels (mobile) AND 468×60 pixels (desktop) 

  • No audio allowed. 

  • Linking URLs must be domain name based and cannot be the IP address. 

  • Provide linking URL with ad creative submission;  

  • Advertisements cannot resemble REALTOR® Magazine Online content. 

  • Creative cannot use the REALTOR® name or logo without preapproval from REALTOR® Magazine. 

  • REALTOR® Magazine reserves the right to accept, retract, or reject any advertisement at any time. 

  • All materials are due around the 15th of the month prior to the eNewsletter send date. Ad Collection will reach out prior to the deadline with the exact due date for that month.

VIDEO ADS

Make a huge impact in every eNewsletter by adding a video ad. Highlight your product or service in this new unique format! 

Display scenarios for inline video ads in email: 

  • Video playback in the user’s mobile device or web browser within the email. Additional click will go to the designated destination link. 

  • Looping animated GIF. Auto plays in most desktop email clients. Additional click will go to the designated link. GIF files should not exceed 10MB. 

  • A fallback static image. This is a thumbnail of your video to be displayed if the email client does not support the video or displaying a GIF. Additional click will go to the designated destination link. 

  • All of the above are supported by a text call to action/description that you provide and is displayed beneath the image/thumbnail.  

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